Tech Tip: Design big then shrink to fit

Design BigWhen designing a graphic that may need to be resized it is always wise to create your images at a larger size than you think you will actually need. Raster images such as jpeg, gif, bmp, & png degrade in quality as the image is made larger subsequent to its design. Creating high resolution images ensures that you can shrink your image to a smaller size if needed without the noticeable loss in quality caused by pixelation.

An example of a situation when this would be necessary is in creating the logo for your small business that includes a photograph. You may only need the logo for envelopes and letterheads right now but if you design the logo that small you may have problems creating your billboard ad later. Professional graphic designers avoid this problem by using vector graphics that use mathematical calculations to render the same image at any size. When this is not possible they design raster graphics at a high resolution and simply shrink copies of the original graphic for specific uses.

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Tech Tip: Optimize your Facebook cover photo

Change cover photo screenshotFacebook is one of the most popular websites on the internet and arguably the most well known social network. In addition to your display picture, Facebook allows you to specify a cover photo to be displayed on your profile. If this picture is too large you can reposition it. There are however, guidelines that you can follow to ensure that you get the best size and position for your cover photo and that the photo’s quality is not degraded too much.

Facebook’s FAQ gives us two valuable pieces of information about the cover photos:

  1. The optimal dimensions are 851 pixels wide by 315 pixels high.
  2. Photos should be less than 100 kilobytes in size.

If you open your desired photo in an image editing program you can ensure that it is the right size by cropping out the parts of the image that you do not want in the cover photo. Once the image is 851px x 315px you do not have to worry about repositioning and the entire image will be visible as a cover photo.

Facebook automatically adjusts the quality of large images and if your image has text or logos the quality loss is very noticeable. Ensuring that your file size is below 100KB will also ensure that Facebook does not reduce the quality of your image dramatically after it is uploaded.

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2012 Calendars Pt 2

Here are 2 more 2012 calendars from SeizerStyle Designs in landscape orientation (11″ x 8.5″).2012 Calendars Pt 2

767 is a patriotically themed calendar adorned in many of the same colours as the Dominica flag. The colorful design makes it stand out while the symbolism of the these colours will not be lost on anyone familiar with Dominican culture. The design is named “767”  after the area code of the Commonwealth of Dominica.

Curtain Call  pops out of a dark red and black background to portray a mellow calendar with a soothing yellow background. This design puts the dates of the calendar at the forefront to make it quick and easy to read.

This set of calendars is also our first set to highlight SeizerStyle Design Network pages which are our blog, and Twitter page.

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