The content of your website is one of your most important digital assets. It informs your visitors about your business, brand or cause. To maximize the usefulness of your website, you need to have content that is relevant to your visitors, and you need to keep your content updated. Visitors like to see activity on a website for them to continue visiting it regularly. If your content becomes outdated, it is very likely that the number of hits your site gets will decrease. Fortunately, there are many strategies you can use to keep content updated on your website.Read More »Keeping Content Updated
Digital marketing solutions for promoting brands online.
SeizerStyle Designs is offering our 2020 Invest In You promotion to help get your business online. We recognize the many disruptions that the coronavirus pandemic has caused and the associated uncertainty. We also recognize that adversity breeds creativity and many people will emerge from this situation with ideas for improving existing businesses or starting new ones. This promotion aims to cushion the startup costs usually associated with getting your business online.Read More »2020 Invest In You Promotion
Running a successful business is hard work. Creating the product or delivering the service you want to sell is one challenge, but actually getting a steady stream of customers is quite another. This is a challenge that should be addressed in the early stages of business development through research and in your business plan. However, things don’t always go as planned. Faced with competition and limited resources small businesses need to find a niche market and embrace it now more than ever.Read More »Find your niche & embrace it
Content marketing can be intimidating. If writing content is not part of your core business, you may be reluctant to get started. How can content marketing benefit you? What content can you produce? The answers depend on your brand and your business. You may already have many of the tools you need at your disposal. Let’s explore how you can incorporate them into your content marketing strategy.Read More »Jump-start your content marketing
When you create a website it usually contains a lot of your own content and internal navigation links. All of these are under your control so you are aware of any changes. You may also want to include links to external resources or websites that would be useful to your audience. These external links however are beyond your control. Over time they may lead to content that has moved or websites that have been abandoned. These broken links are a problem because they lead your visitors to pages that do not exist and present an error page instead of expected relevant content. Additionally, the number of broken links on your website may be a factor which search engines use in determining how to rate your website. It is in the best interest of all parties to fix broken links on your website.
One of the challenges of running a business that sells services is that you do not have the physical products that can be examined and compared with those of competitors. This affects both your marketing efforts and the experience a potential customer has in making a purchasing decision.
Social media has exploded in popularity over the past several years and many businesses want to take advantage of this medium of communication. As more and more people interact on various social networks it is an ideal opportunity for companies to reach their target market where they hang out.