Creating a website is a great first step in developing your online presence. What’s next though? How do you ensure that you’re achieving your goals? Web analytics is a vital tool for any website owner to gauge website performance.
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The content of your website is one of your most important digital assets. It informs your visitors about your business, brand or cause. To maximize the usefulness of your website, you need to have content that is relevant to your visitors, and you need to keep your content updated. Visitors like to see activity on a website for them to continue visiting it regularly. If your content becomes outdated, it is very likely that the number of hits your site gets will decrease. Fortunately, there are many strategies you can use to keep content updated on your website.
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One of the most important tasks in creating a website is choosing a domain name. A domain name is your website’s user-friendly address on the internet. This is the website’s identity — how people will remember and access it. As a result of the strong association between your domain name and your brand or business, it is imperative that both align with each other. Choose something too generic and the association will be weak. Choose something too complicated and your audience may be put off. Striking the right balance of a useful and memorable domain name in a highly competitive market is an essential step in creating your online identity.
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Content is one of the most important aspects of a website. Unfortunately, in the excitement of creating a website it is easy to divert attention to design and layout decisions instead. Your website needs to balance it’s different needs to be effective and make an impact on your target audience. During the design phase, the appearance and layout of the website are critical. They help to achieve the ideal user interface and create a comfortable user experience. Your content, however, is responsible for captivating your target audience and making them want to come back. Good content is a common driver of repeat visitors so it pays to invest some time and effort on your website’s content marketing strategy.
Read More »Use content to attract repeat visitors
SeizerStyle Designs is offering our 2020 Invest In You promotion to help get your business online. We recognize the many disruptions that the coronavirus pandemic has caused and the associated uncertainty. We also recognize that adversity breeds creativity and many people will emerge from this situation with ideas for improving existing businesses or starting new ones. This promotion aims to cushion the startup costs usually associated with getting your business online.
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Running a successful business is hard work. Creating the product or delivering the service you want to sell is one challenge, but actually getting a steady stream of customers is quite another. This is a challenge that should be addressed in the early stages of business development through research and in your business plan. However, things don’t always go as planned. Faced with competition and limited resources small businesses need to find a niche market and embrace it now more than ever.
Read More »Find your niche & embrace it
It is a challenge to suddenly change a successful routine. However, a crisis forces you to shift perspectives and reshuffle priorities. The adjustment can be arduous and momentum lost is difficult to regain. Nevertheless, it is a necessary step for progress and recovery – for building back better. This progress can be painstakingly slow but opportunities exist in even the bleakest situations.
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No matter how great a photo is, there is a high chance that you will eventually want to modify it. You may need to resize a photo, crop it or modify it as you repurpose it for another project. Adobe Photoshop is one of the most popular image editing options . It is effective and powerful but it’s also expensive. Not everyone requires the large array of features Photoshop offers. At almost $240 USD for an annual subscription, the casual photo editor is justified for seeking alternatives. One option is to edit photos online if you don’t need all the features of Photoshop regularly.
Read More »Tech Tip: Edit photos online
Content marketing can be intimidating. If writing content is not part of your core business, you may be reluctant to get started. How can content marketing benefit you? What content can you produce? The answers depend on your brand and your business. You may already have many of the tools you need at your disposal. Let’s explore how you can incorporate them into your content marketing strategy.
Read More »Jump-start your content marketing