One of the most important tasks in creating a website is choosing a domain name. A domain name is your website’s user-friendly address on the internet. This is the website’s identity — how people will remember and access it. As a result of the strong association between your domain name and your brand or business, it is imperative that both align with each other. Choose something too generic and the association will be weak. Choose something too complicated and your audience may be put off. Striking the right balance of a useful and memorable domain name in a highly competitive market is an essential step in creating your online identity.Read More »Choosing an effective website domain name
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Content is one of the most important aspects of a website. Unfortunately, in the excitement of creating a website it is easy to divert attention to design and layout decisions instead. Your website needs to balance it’s different needs to be effective and make an impact on your target audience. During the design phase, the appearance and layout of the website are critical. They help to achieve the ideal user interface and create a comfortable user experience. Your content, however, is responsible for captivating your target audience and making them want to come back. Good content is a common driver of repeat visitors so it pays to invest some time and effort on your website’s content marketing strategy.Read More »Use content to attract repeat visitors
One of the most popular content management systems (CMS) used in web design is WordPress. The open source CMS has a lot of things going for it. WordPress is free, easy to install, easy to use and it can be customized through themes and plugins. Unfortunately, popularity comes with a price. WordPress possesses a market share that makes it an ideal target for those seeking to distribute malware or gain access to your website. Vulnerabilities in web server software and outdated plugins or themes are common points of entry for attackers. Securing WordPress websites can save you and your clients a lot of headache in the future. Here are 5 tips to help boost your WordPress installation’s security.
When developing your business website there are many things that you need to consider. Who is your target audience? What are your goals for the website? How will your website be used and updated? The answers to these questions will help determine the best type of website for your company. A content management system (CMS) is a popular option for getting businesses online fast. Some popular content managements systems are WordPress, Joomla and Drupal. They are relatively easy to set up and do not require knowledge of code to install. A CMS is also relatively easy to update and maintain allowing users to focus on content rather than design. On the other hand, some businesses may feel restricted by the limitations of a particular content management system. There are many factors to consider when deciding if a CMS is the ideal choice for your business.
One of the keys to modern web design is allowing websites to be viewed on multiple devices at different screen sizes with content and layout adjusting naturally to the size of the screen it is displayed on. This seamless adaptation can be achieved by responsive web design. The layout of the website can be manipulated depending on the size of the viewport on which it is displayed. This makes the website easier to use but also has many benefits for search engine optimization (SEO).
If you already have a website or are thinking of creating one remember that an additional benefit of your website is that it allows you to departmentalize your email addresses. This can help reduce the stress of email overload and allow you to prioritize certain email addresses more than others.
Creating a website is more than just designing the look and feel of an online entity. There are many aspects of website development that are less glamorous than designing beautiful mock-ups to impress a client and including fancy effects to woo visitors.
In this digital age there are so many outlets to spread your marketing message that it can be overwhelming. You want your message to reach your target audience so it is likely that it will be distributed via various channels – word of mouth, your website, radio, television and social media.