Google Analytics is one of the most popular web analytics tools out there and we use it to analyze our website traffic and discover what is working and what needs to be improved on our own websites. While we do not share visitors’ personal information, not everyone wants to be tracked by Google Analytics due to privacy concerns or just personal preference. Fortunately there is a way to opt-out of tracking from Google Analytics on all websites with a browser add-on.
If you do not want your visits to be recorded on websites that contain the Google Analytics tracking code you can download the official Google Analytics opt-out add-on. The add-on is available for Google Chrome, Mozilla Firefox, Internet Explorer, Apple Safari and Opera. This solution works not only for our websites but also for any other website that uses the javascript Google tracking code.
While we utilize web analytics to gain information about or website visitors and learn how to better serve them we also believe that their privacy is of utmost importance. If you do not want to be tracked by websites using the Google Analytics tracking code this solution may be ideal for you.