January 2016 Newsletter
Running a business is hard work and even the best business owners struggle at some point. That however, does not mean that doing business is all about gloom and doom. There are many joys in finding creative ways to solve our clients’ problems. Having a sound strategy and being proactive are two ways of getting our business on the right track despite all odds. In this newsletter we explore some ways of being proactive in tackling common business problems.
… Continue reading
Welcome in the new year with our 2016 calendar collection. These calendars highlight all the public holidays in Dominica for 2016. The phases of the moon throughout the year are also indicated. All calendars are free to download, print or use electronically. Feel free to share with friends and family.
… Continue reading
It is sometimes difficult to classify the kind of services that SeizerStyle Designs offers. While we specialize in graphic designs, web design and digital marketing each of these are broad categories. Many clients come to us with specific needs that may span one, two or even all of these categories. Sometimes we are asked to design something we have never designed before. Other times we are asked to put a new spin on an old idea. Each job is a test of creativity and applied knowledge as well as a learning experience.
It is very likely that a newly established brand will need a website, some promotional graphics and some form of marketing to raise awareness of the brand’s existence. There are also very specific jobs such as a wedding program that has to be “perfect” to fully capture that special moment. The specifics of a job may change but t is ultimately a process of using design to solve a client’s problem.
You know what you want
We believe that our clients have an idea of what they want even if they may not know exactly how they want it designed. Some clients have stricter requirements than others but it is the job of the designer to take these requirements and provide a service that all parties can be satisfied with. In designing we do not only do what the clients thinks is best but we apply our experience and research to advise clients on what works and what doesn’t. Through this process time and effort is saved on concepts that do not fit the client’s needs or that do not follow good design principles.
We deliver variety
Since each job is different we have to be flexible and constantly improving. Different brands, moods and company images demand different approaches. Small businesses usually use a more personalized approached while large businesses usually use a more standard approach. Despite this we must be cautious of hasty generalizations and adapt to each client’s needs. Designing according to the job requires an understanding of both the company requesting the job and the specifics of the job.
We know our limits
Although we strive at performing various jobs we are not best suited for all jobs. Knowing our limits allows us to avoid jobs that are beyond our scope. If we are not confident that we can pull off a job we will respectfully decline to take it and save everyone’s time. We are however constantly pushing the limits of what kind of jobs we are comfortable designing.
Are we right for you?
The best way to find out if our services meet your needs is to request a quotation. You can also explore our portfolio for samples of jobs we have already completed.
Designing websites and graphics usually produces beautiful and useful end products that help solve a problem. These solutions may often be obvious in the design but are sometimes more subtle and difficult to identify. Running a successful website or designing effective graphics both require an understanding of the people who these solutions are intended for.
Research and Analytics
To serve your target audience well you have to first know who they are then identify what they want. This requires market research and the result of this research can be both what is expected or something unpredicted. In any case acquiring this knowledge helps you to target a particular group specifically in your marketing endeavors.
Website analytics work hand in hand with market research to determine how well your business or organization is performing online. We have been experimenting with different ways of presenting the results of collecting statistics about website visitors to our clients. From April we will be offering detailed reports to our website design customers which will help them better understand their website’s performance.
March 2015 on SeierStyle Designs Blog
Invest In You Special Offer (March 2015)
In March some of our clients benefited from as much as 25% off on website design and graphic design jobs. This initiative was meant to encourage businesses and organizations skeptical about purchasing these services to experience what it is about for a fraction of the cost.
Tech Tip: Make video calls through Firefox – Use Firefox Hello to start video conversations right from your browser
Tech Tip: Try Google Inbox – A new less obtrusive user interface for Gmail.
Carnival is over, the shortest month of the year has passed and it is time to get back to work. As you strive to end the first quarter of the year on a positive note let SeizerStyle Designs help. Whether you have had a breakthrough year or a terrible beginning to 2015 make March the month that you get things done.
Design of the month (February 2015)
Invest In You 2015 Poster
For our first special offer for 2015 we are acknowledging the entrepreneurial spirit of the small businesses trying to establish an online presence. With a website designed by SeizerStyle Designs and website hosting provided by Isle Cloud getting your business online is fast and easy. Visit www.seizerstyle.com/specials/investinyou to find out more about this limited time special offer.
February 2015 on SeizerStyle Designs Blog
Getting someone to visit your website is hard enough, but getting that person to visit again is an even more difficult task. This is where trhe content of your website has to shine. It has to give visitors a reason to want to come back and leave them feeling like they have not wasted their time.
If you are interested in finding out what kind of work we produce our portfolio is the ideal place to visit. We recently updated our portfolio to include more samples of our work so feel free to check it out.
Simulate an Android tablet with BlueStacks – Don’t have a tablet but want to try one out? Need to see whether you should update your old tablet? Try out an Android tablet from your computer with BlueStacks.
Use different profiles in Google Chrome – It’s now easier than ever for different people to use the same Google Chrome browser while keeping settings separate.
Getting social, getting online
More and more businesses are embracing the idea that they need to have some sort of presence online. Some look to social media for the answer due to the popularity of social networks such as Facebook, Twitter and Instagram. Others have more precise needs that require a more personalized approach. Either way, businesses want to leverage the large online audience that may be interested in their products and services. SeizerStyle Designs helps businesses get their online identities to match their offline presence with effective social media strategies as well as efficient website and web application development.
Design of the month (January 2015)
SeizerStyle Designs 2015 T-Shirt Concept A
It’s been a while since we updated our T-Shirt design and quite a few things have changed. This new design includes the new condensed version of the SeizerStyle Designs logo on the front along with our motto of Always Improving. The back features the full version of our logo above our website address and mobile phone number. The design is simple and to the point while easily recognizable due to the use of iconic branding elements.
January 2015 on SeizerStyle Designs Blog
Your business logo is one of the most important visual queues that indicates a strong and active brand. If you do not have a logo or your logo has been neglected for years it may be time to make some improvements. These can range from simple tweaks to a complete redesign.
Social media can be intimidating, especially if you are just getting into it. The two way nature of conversations means that responses are unpredictable and content can be shared quite easily. This does not mean that social media is something to fear though. Knowing your audience and what they expect means that you can cater to them and take advantage of the features of different social media networks.
SeizerStyle Designs would like to wish all our clients, fans and supporters a Happy New Year. We have a lot of plans for 2015 in alignment with our Always Improving motto. We are committed to improving the quality and range of our services and have listened to the feedback which we have received. As such, here are some things you can look forward to in 2015.
My SeizerStyle client portal
A central location for clients to obtain pertinent information about their websites, domain names, and transactions with us as well as receive customer support.
Improved monthly newsletters
You can subscribe to our monthly newsletter to get a summary of articles which we have published during the month along with special offers and exclusive content.
Design of the month
Every month we will be highlighting one of our design projects which will also be added to our design portfolio.
Improvements to client websites
Many of our client websites will be updated to be more efficient, aesthetically pleasing and improve user experience.
As a design company we want to see our clients do well throughout 2015 and send the right brand message out. As usual we encourage feedback from clients and visitors to any one of our websites. Have a great 2015!
It is another year end and a time of reflection as well as celebration of the year’s successes. There have been many challenges as well as many reasons to be thankful. We continue to work with our clients and improve on our services while our clients continue to grow their brands. We would like to take this opportunity to wish all our clients a happy and prosperous new year and all the best for 2015.
New Newsletter Format
The format of our newsletter is changing to highlight the articles we have covered throughout the month. This collection of articles from our blog and other properties will be a valuable resource to see what we are up to and keep you in the loop. We may still include some exclusive offers and original content in our monthly newsletter so stay tuned and enjoy the new format.
This month on SeizerStyle Designs Blog
A brand should be strong but flexible to changes in the market as well as internal changes. Sometimes it becomes necessary to tweak your brand image in order to remain relevant or better position your business or organization. Find out some simple ways that you can tweak your brand image without completely changing your branding strategy.
Everyone wants their website to be attractive and many clients would like to add bells and whistles to do so. Designing your website is not all about making it look good though. There is a process to web design which is started before any element of the website is even conceived. Find out more about the process of designing your website without going into the technicalities of website development.
A problem that plagues some organizations and businesses is that they allow media houses to break news before their official channels have published any information about this news. It is important that your website is the first to publish any important news about your organization or business to maintain its credibility and relevance. In the event that a news item is important or controversial people may want to verify its authenticity and your website is the ideal source for this information even though it is also distributed by other outlets.
As we gear up for the holiday season and reflect on the fast concluding year, SeizerStyle Designs would like to show appreciation to all our customers, fans and followers. We believe in dreams and that we all have the potential to achieve our dreams no matter how difficult they may seem. One of our dreams is to see Dominica have a thriving internet community for both business and social use. Part of that dream involves getting Dominican businesses and organizations online and making them more accessible.
Your online presence matters
People are online more now than ever before. The internet is where we search for information, shop, and stay in touch with others. As a business or organization your online presence can positively complement your physical location. It has the potential to reach a global audience that you otherwise would not reach. You can generate interest in your services and products and interact with others in many different ways.
You need to be in control of your brand’s online reputation as much as possible. This can be done by being your brand’s own official advocate. If you don’t someone else could be writing your brand’s story for you and it may not be the story you want. Websites, social media profiles and online communication are a few ways that you can make your online presence felt.
Holiday season marketing
This time of year is one of the busiest for commercial activity. With Black Friday, Cyber Monday and Christmas all within a short span of time consumers are looking for deals. Businesses are also looking to grab the attention of customers. This highly competitive period means that your marketing strategy has to be executed well in order to grab the attention of busy and overwhelmed consumers. What makes you stand out from the competition? What deals are you offering? Our marketing services can help you to decide the right platforms and promotional messages to reach your target audience.
Free calendars for SeizerStyle Designs clients
This year we are going to be giving out free printed calendars to our clients as a symbol of appreciation and to showcase how design can be practically used. Each year we design a set of digital calendars which are free to download and use but this is the first year that we will actually be distributing printed versions of our calendars. These simple one page calendars are easy to stick up on a wall or on a desk and contain the contact information for SeizerStyle Designs making us that much easier to find.
Happy Creole Day and Happy Independence to all our clients celebrating Dominica’s 36th Anniversary of Independence. This festive season reminds us of the freedoms we enjoy and the uniting power of a diverse but shared culture. SeizerStyle Designs serves a diverse audience and we too would like to share in the festivities with a special offer for our graphic and website design clients throughout the month of November. Before we get into that though, let’s discuss ways to improve your social media presence and analyse your website’s performance using analytical tools.
Boost your presence on Social Media
There are many ways to connect with your target audience but social media is one of the most popular ways of consuming content online. We have already explained why you should have your own website instead of depending solely on social media, but there are benefits of using social networks to complement your other marketing tools. Here are a few reasons why businesses and organizations need to embrace social media:
- You can interact with your audience where they hang out
- Offers customers more options for contacting you
- You can take advantage of each social media site’s specific features
- Your content becomes easy to share and “like”
- Drives traffic back to your website
Bearing this in mind, we offer many options for integrating social media not only with your website but also with your graphic design jobs. Content from your website can be posted to the social media sites of your choice so you get the best of both worlds. Your social media accounts can also be promoted on other business material both digitally and printed.
Know your Stats
Website statistics may sound boring but it is an essential part of analysing the performance of your website. Chances are that you may also discover interesting information about the type of people that visit your website and how they interact with it. Knowing how many visitors you get in a certain period helps you to identify the reach of your website and what needs to be improved. You can also gather information about the operating system, type of browser or screen size that visitors to your website use.
Another important bit of information that can be gathered from website statistics is which sites send visitors to your website. These referral statistics allow you to analyse where the traffic to your website is coming from. Do most visitors enter your website directly or via a link on Google or some other website? All of this information and more can be used to analyse your website and modify it accordingly.
Special Offer: 36% Off Graphics & Websites throughout November
If you have been thinking of developing a website or need any graphics designed for print or web then November is the month to place your order. This Independence sale offers a 36% discount on web and graphic design jobs. This is a great opportunity to get your customized calendars designed or create a website.