Small businesses using social media often have a presence on multiple social networks.You can monitor all these social profiles independently or use a service such as Hootsuite to manage them collectively. Hootsuite supports networks such as Facebook, Twitter, LinkedIn and Google+.
HootSuite’s free option allows you to monitor up to 5 social profiles using streams. You can add streams of specific information to your dashboard to view posts, direct mentions, and other profile specific information. HootSuite also comes in Pro and Enterprise versions that add more features according to the company’s price plans.
Featured Design: Summer Promotional Poster
Design type: Flyer/Poster
Client: SeizerStyle Designs
Designer: Nathan Vidal
A bright summer poster advertising some of the design services offered by SeizerStyle Designs. This poster also highlights the 2 primary social networks on which you can find and interact with SeizerStyle Designs.
Why do you need a personal or business website if you can create identities on Facebook, LinkedIn,Twitter or other social networks? The simple answer is control. Control of your content, control of your privacy, and control of your brand identity are all reasons why a website would be preferable to a social networking account. The limitations of social networks can easily be overlooked but are significant.
Control of content
Social networks determine the type of content they allow based on their terms of service agreements. This means that your content must be in accordance to these terms or risk having your content/account removed. How your content is presented is also determined by the social network you use. This limits your flexibility and ability to use dynamic content as you please. For example, many social networks will not display high quality images at the original quality. They will instead attempt to optimize the image to make it load quicker and quality is lost in this process.
While certain social networks are definitely popular today there is no guarantee that they will be popular or even exist in the long term. This makes it risky to base your personal or business identity solely on a platform that depends highly on current fads.
The best of both worlds
The advantages of social networking cannot simply be overlooked because of its limitations. Social networking has revolutionized how information is shared over the internet. We therefore encourage the use of the services that social networks offer. However, for maximum control of your brand and identity you should consider creating your own website even though it will cost some money. The investment gives you the freedom to display your content as you please and the ability to expand as much or as little as you like. The best part is that your content can still be shared using the same free social networks. Your investment can also be regarded as a sign that you are serious and credible and believe in the quality of your content enough to put your money behind it.
We encourage everyone interested in SeizerStyle Designs to follow @seizerstyle on Twitter. Remember that you can also like our Facebook page at facebook.com/seizerstyle.
We hope to have a lot of interaction and share a lot of information through social networking. Stay tuned for exclusive deals and offerings from the SeizerStyle Designs Network. The center of our online operations will always be our website and blog, but we are embracing the advantages and reach of other social medium to keep in touch with our fans, customers & potential customers.
Over the last couple of years social networking has risen dramatically in mainstream popularity. Sites that allow people of similar interests to connect and communicate with each other are nothing new, however, new technology and improvements in internet availability have vastly magnified the impact of social networks.
With the emergence of video, music and picture sharing sites, in conjunction with their comment and contact/friends list features, interactivity is more or less expected in websites. This is especially true if your target audience is the young demographic. Bearing this in mind it is prudent to consider if your site (and ultimately its visitors) would benefit from social networking features.
Not all websites require the same amount of interactivity and it would be ill-advised to add unnecessary features to a site that just detracts from its intended purpose. That said, social networks are here and they are popular, therefore they cannot be ignored.
Some popular social networks include: MySpace, Facebook, and Hi5.