Small businesses using social media often have a presence on multiple social networks.You can monitor all these social profiles independently or use a service such as Hootsuite to manage them collectively. Hootsuite supports networks such as Facebook, Twitter, LinkedIn and Google+.
HootSuite’s free option allows you to monitor up to 5 social profiles using streams. You can add streams of specific information to your dashboard to view posts, direct mentions, and other profile specific information. HootSuite also comes in Pro and Enterprise versions that add more features according to the company’s price plans.