Web design has evolved greatly over the years. No longer do you have to only worry about users viewing on stationary desktop computers. In a mobile-first world you have to consider tablets, phones and other mobile devices that are emerging. It is easy to get distracted and design for these devices instead of designing websites for people. Never forget the purpose of your web design and its focal point – the user.
You need to consider your users first to ensure that your website is successful. They are the ones interacting with your website. They are the ones you need to make an impression on. Their experience will influence their action and you want them to take specific actions. Positive actions are usually preceded by positive experiences. What experience does your website provide?