One of the keys to modern web design is allowing websites to be viewed on multiple devices at different screen sizes with content and layout adjusting naturally to the size of the screen it is displayed on. This seamless adaptation can be achieved by responsive web design. The layout of the website can be manipulated depending on the size of the viewport on which it is displayed. This makes the website easier to use but also has many benefits for search engine optimization (SEO).
Creating a website is more than just designing the look and feel of an online entity. There are many aspects of website development that are less glamorous than designing beautiful mock-ups to impress a client and including fancy effects to woo visitors.
Recently Google announced that it was going to use HTTPS as a ranking signal in its search results. This is part of Google’s push to encouraging webmasters to utilize the more secure https standard which uses encryption to create a secure connection between the website and the visitor.
A website can be one of a brand’s most powerful tools if utilized correctly. It is available to the public 24/7 and can be updated as many times as necessary.
If you are interested in knowing how a website you visit (or a website you manage) is ranked by Google you can use the the PageRank Status extension for Google Chrome.