niche

Find your niche

Find your niche & embrace it

Running a successful business is hard work. Creating the product or delivering the service you want to sell is one challenge, but actually getting a steady stream of customers is quite another. This is a challenge that should be addressed in the early stages of business development through research and in your business plan. However, things don’t always go as planned. Faced with competition and limited resources small businesses need to find a niche market and embrace it now more than ever.

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