I often hear advertisements on the radio, see them on television and promotional material only to be disappointed by an email address ending in @hotmail.com, @gmail.com or @yahoo.com. While these email addresses are free and easy to set up they are not intended for business use. Email providers usually indicate that these email addresses are for personal use in their Terms of Service.
So what’s the big deal? The big deal is that anybody can set up an email address using a company name on these free services and there is no way of verifying the authenticity of the email address. For example, who is to say that the email address firstname.lastname@example.org is really for the company Some Big Business? These type of email addresses are associated with casual use and when used for a business the business seems unprofessional or cheap or both. The solution to this problem is not free but worth the benefits.
If your company already has a website then its email address should use its website name. SeizerStyle Designs uses @seizerstylecom email addresses. Only SeizerStyle Designs’ staff have access to these email addresses and since it is associated with our website the authenticity can be verified. Any company that needs an email address should also have a website or at least a web page with company information and contact details. Businesses of any size should definitely consider this as opposed to using free email providers while breaking their Terms of Service agreements.