Tech Tip: Opt-out of Google Analytics tracking

Google Analytics Opt-OutWebsites use various methods to gather statistics about visitors in a process known as web analytics. This allows website owners to monitor the performance of their  website over time. While this is a useful feature which helps  website owners tailor content to better suit the specific needs of visitors there may be some visitors who do not want their  visits to be tracked or more specifically not want their visits to be tracked by companies with large stores of data such as Google.

Google Analytics is one of the most popular web analytics tools out there and we use it to analyze our website traffic and discover what is working and what needs to be improved on our own websites. While we do not share visitors’ personal information, not everyone wants to be tracked by Google Analytics due to privacy concerns or just personal preference. Fortunately there is a way to opt-out of  tracking from Google Analytics on all websites with a browser add-on.

If you do not want your visits to be recorded on websites that contain the Google Analytics tracking code you can download the official Google Analytics opt-out add-on. The add-on is available for Google Chrome, Mozilla Firefox, Internet Explorer, Apple Safari and Opera. This solution works not only for our websites but also for any other website that uses the javascript Google tracking code.

While we utilize web analytics to gain information about or website visitors and learn how to better serve them we also believe that their privacy is of utmost importance. If you do not want to be tracked by websites using the Google Analytics tracking code this solution may be ideal for you.

Nathan Vidal

I am a website and graphic designer interested in technology sports and music.

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