To maximize the usefulness of your website you need to have content that is relevant to your visitors. This means that you need to keep your content updated. Visitors like to see activity on a site for them to continue visiting it regularly. If your content becomes stale it is very likely that the number of hits your site gets will decrease.
I know this is a challenge as sometimes things are slow or difficult to express. However, I also know many times information is given to the media and not put up on an organization’s website. This basically depreciates the value of the website as it should be the primary source of information about the organization.
I am not suggesting that anyone put up irrelevant information just to keep a site updated, but I am encouraging us to maximize the usefulness of the websites we have paid for.